MooGreen

MooGreen: The Leading Sustainability Platform for the Dairy Industry

Track and lower your carbon footprint across the entire dairy value chain with MooGreen’s AI-powered software.

What is
MooGreen?

MooGreen is a sustainability software platform that helps the dairy industry to track and lower its carbon footprint across the entire value chain. MooGreen uses AI, IoT and blockchain to provide granular emissions data and analytics for each stage of dairy production, processing, distribution and consumption. MooGreen also helps dairy businesses and consumers to buy carbon offsets, market their sustainability credentials, and support environmental causes.

Why MooGreen?

MooGreen addresses a clear market need for accurate, granular emissions measurement capability tailored to dairy supply chains. By making the entire carbon footprint attributable to specific activities, processes and products, MooGreen unlocks unprecedented visibility that enables both businesses and consumers to contribute towards decarbonization.

MooGreen provides unique benefits not matched by alternatives:

  • Up to 15% reduction in carbon emissions by identifying hotspots missed through broad estimates
  • Unlocks revenue upside by quantifying sustainability improvements for carbon insetting credits
  • Saves operational costs through logistics optimization and sourcing emissions-minimized inputs
  • Enhances brand reputation and willingness to pay by marketing independently verified sustainability credentials
  • Reduces regulatory compliance costs through process automation
  • Future-proofs growth trajectory in the face of tightening emissions regulations

How does MooGreen work?

MooGreen provides unique benefits not matched by alternatives:

For business users, the MooGreen platform provides:

  • Emissions Tracking Dashboard: Real-time visualization of GHG footprint by supply chain tier and process based on IoT-based primary data collection and proprietary attribution algorithms
  • Analytics Module: Identifies emission hotspots using machine learning models trained on industry data. Prescribes data-driven reduction scenarios and optimizations
  • Carbon Accounting Engine: Calculates aggregate supply chain emissions using latest standards like GHG Protocol and ISO 14064. Automates regulatory reporting processes
  • Offset Procurement Marketplace: Enables one-click purchasing of accredited carbon offsets to neutralize residual difficult-to-avoid emissions
  • Blockchain Integration: Immutable recording of emissions data and offsets purchased through distributed ledger. Enhances credibility
  • Sustainability Reporting Toolkit: Generates customized ESG disclosures tailored to different stakeholder needs for credible marketing
  • Sustainability Reporting Toolkit: Generates customized ESG disclosures tailored to different stakeholder needs for credible marketing
  • Mobile Apps & IoT Sensors: Integrates real-time emissions data from on-farm sensors, automation systems and devices for improved accuracy

For individual consumers, MooGreen offers:

  • B2C Marketplace: Enables purchase of dairy products with verified low carbon footprint through a seamless digital platform
  • Digital Product Passports: Provides granular life cycle analysis and environmental impact details for each product including origin, nutrition, and emissions
  • Blockchain Traceability: Enhances trust by immutably recording key supply chain data events and environmental attributes
  • Subscription Plans: Offers scheduled delivery of sustainable dairy products curated from certified providers
  • Blockchain Integration: Immutable recording of emissions data and offsets purchased through distributed ledger. Enhances credibility
  • Sustainability Reporting Toolkit: Generates customized ESG disclosures tailored to different stakeholder needs for credible marketing
  • Rewards Program: Points-based rewards and gamification incentives promote loyalty among green consumers
  • Impact: Options to donate proceeds for environmental causes and track impact

Our vision
and mission

Our vision is to create a closed loop system that aligns all stakeholders in the dairy industry to decarbonize and contribute to climate action.
Our mission is to provide a comprehensive solution for tracking and lowering carbon footprint in the dairy industry using advanced technology and data.
We believe that by empowering dairy businesses and consumers with reliable sustainability insights, we can help them make informed decisions that benefit their performance, their customers, and the planet.

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Customer testimonials and success
stories

Don’t just take our word for it. See what our customers have to say about MooGreen:
“MooGreen has helped us reduce our carbon emissions by 12% in just 6 months. We are now able to monitor our environmental impact across our entire supply chain, from farm to fork. MooGreen has also helped us increase our sales by 8% by marketing our sustainability credentials to eco-conscious consumers.” Ahmad Ebrahimi, CEO of Sabah Dairy

How can I join Moo Green?

Joining MooGreen is easy and rewarding. You can sign up today and get access to:

  • A free trial of our B2B platform for 14 days
  • A 10% discount on your first purchase of sustainable dairy products on our B2C marketplace
  • A chance to win a carbon-neutral trip to Finland to visit our launch event in 2024

Don’t miss this opportunity to make a difference for your business, your customers, and the planet. Sign up now and get started with MooGreen!

Contact us
If you have any questions or feedback about MooGreen, please feel free to contact us at:

Moo Green

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Disclaimer
MooGreen is a trademark of MooGreen Oy, a company registered in Finland. All rights reserved.
MooGreen is not affiliated with or endorsed by any of the partners or customers mentioned on this landing page. The logos and names are the property of their respective owners.
MooGreen is not responsible for any errors or omissions on this landing page. The information and content are provided “as is” and “as available” without any warranties of any kind.
MooGreen is not liable for any damages or losses arising from the use of or reliance on this landing page. The user assumes all responsibility and risk for the use of this landing page.